The Complete Marketing Strategy with Hands-on Exercises
The Complete Marketing Strategy with Hands-on Exercises, Become a Marketing Expert from Zero. Learn how to create a comprehensive business strategy with analytical marketing.
What you will learn?
- Potentially Get Hired as a Marketing/Product/Brand Manager
- Build a Marketing Plan & Set up the 4Ps of Marketing
- Customer Segmentation with Data
- Market Research & Understand Customer Needs
- Product Management & Design/Launch of a Product
- Leverage Pricing Strategies & Customer Psychology
- Financial Business Case Development
- Write Award-Winning Marketing Brief
- Marketing Analytics & Big Data Model Design
- Calculate Customer Lifetime Value & Design Customer Life Cycle
- Build Marketing Campaigns & Measure Success
- 25 Hands-on Exercises & Much More!
Course Requirements
- It does not require previous marketing experience.
- The course is suitable for anyone who wants to get the essence of 8+ years of business & marketing experience in a distilled and practical way.
Course Description
Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies
Why is This Course Unique?
After reviewing many available courses in the market, we realized that the main issue/feedback was related to getting too much theoretical information without implementation examples. This makes students unprepared for real life business situations and end up forgetting what they learn.
So, in this course, we provide 25 data driven hands-on exercises that include financial business case development, writing a marketing brief, designing a product, deciding the right price, etc. to teach each section in a way that can be fully understood and always remembered.
Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management, etc. with case studies.
Is This Course Right for You?
Regardless of whether you are a student or someone with a completely different background or even an experienced marketer; this course will make you a complete business and marketing strategy expert.
You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through the right marketing efforts.
What Will You Learn?
- How to Build a Marketing Mix?
- 4P of Marketing with Real Life Examples
- How to Target the Right Customers?
- Market Segmentation with Real Life Examples and Exercises with Data
- How to Understand Target Customers’ Needs?
- Marketing Research with Question Examples
- How to Design the Right Product for Your Target Customer’s Need?
- Product Design Exercise
- How to Launch a New Product?
- Go-To-Market Strategy
- Competitive Analysis with Exercise
- Value Propositions with Case Studies
- How to Decide the Right Price?
- Price Optimization with Demand Curves with Exercises
- Understanding Price Elasticity with Exercises
- What are Psychological Pricing Strategies?
- Prospect Theory with Campaign Exercise
- Pricing Mind Games
- How to Build a Financial Business Case?
- Full Structure and Detailed Exercise
- How to Promote Your Product?
- Marketing Communications
- Digital Marketing with Example Campaigns
- 12 Important Marketing Terms
- How to Write a Perfect Marketing Brief?
- Full Structure and Award-Winning Brief Exercise
- How to Measure the Success of Your Campaign?
- Incremental Impact Calculations with Exercises
- Where to Sell Your Product?
- Channel Marketing Strategy with Exercise
- How to Increase Customer Value?
- Framework of CVM
- Calculation of Customer Lifetime Value with Exercise
- How to Minimize Churn/Disconnection?
- Big Data Model Structure with Exercise
- Correlation Matrix Exercise
- How to Build a Perfect Life Cycle for Customers?
- Structure & Real-Life Brand Exercise
- How to Build a Successful Campaign?
- Personalized Marketing with Campaign Examples
- Extra: How to Innovate?
- Fishbone Technic with Exercise
- Hyper personalization in Marketing with Real Life Examples
- Extra: How to use Microsoft Excel?
- Essential formulas & If function
- PivotTables
- Vlookup
Who this course is for:
- Anyone who wants to become a marketing professional
- All students who are excited about marketing and communication
- Professionals with marketing career goals (regardless of their background or current role)
- Business owners and people who are planning to become entrepreneurs
- Marketing and Business Executives
- MBA graduates
