Google Analytics 4 (GA4): Beginner’s Crash Course for 2023

Google Analytics 4 is a powerful tool for understanding and analyzing website traffic and user behavior. In this comprehensive course, you will learn everything you need to know to become a Google Analytics 4 expert, from setting up your account to advanced tracking and reporting techniques.

This course is designed to teach beginners the fundamentals of Google Analytics 4, the latest version of Google’s web analytics platform. Students will learn how to create an account, set up tracking, and interpret data to make informed decisions about website performance. The course covers key concepts such as event tracking, conversion tracking, and data analysis. By the end of the course, students will be equipped with the skills to effectively use Google Analytics 4 to improve their website’s performance and achieve their business goals.

The course is divided into seven modules that cover the following topics:

Module 1: Introduction to Google Analytics 4

• What is Google Analytics 4?
• Understanding the difference between Universal Analytics and Google Analytics 4
• Creating a Google Analytics 4 account
• Navigating the Google Analytics 4 interface

Module 2: Setting up Tracking

• Understanding tracking codes and how to install them
• Setting up tracking for a website
• Setting up tracking for mobile apps

Module 3: Basic Reporting

• Overview of basic reports in Google Analytics 4
• Understanding key metrics such as pageviews, users, and sessions
• Filtering and segmenting data to gain insights

Module 4: Event Tracking

• Understanding events and their importance in tracking user behavior
• Setting up event tracking in Google Analytics 4
• Interpreting event data and using it to optimize website performance

Module 5: Conversion Tracking

• Understanding the importance of tracking conversions
• Setting up conversion tracking in Google Analytics 4
• Measuring conversion rates and using data to optimize website performance

Module 6: Data Analysis

• Overview of Google Analytics 4’s data analysis tools
• Understanding data visualization
• Using data to identify website strengths and weaknesses

Module 7: Advanced Features

• Understanding advanced features such as cross-domain tracking and user ID tracking
• Setting up advanced features in Google Analytics 4
• Using advanced features to gain deeper insights into user behavior

By the end of this course, you will have a deep understanding of how to use Google Analytics 4 to gain insights into your website’s performance and user behavior, and the skills to optimize your website and marketing campaigns for maximum results.