MBA in Product Management : Become a Product Manager

Fuel your career with our “MBA in Product Management” course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now!

In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.

1. What is a Product?
2. Let’s Solve a Problem
3. Who is a Product Manager?
4. Types of Product Managers
5. Let’s Talk about the Product Team
6. How Does One Build a Great Product?
7. Let’s Solve a Product Problem for UBER
8. The Product Team: Roles & Responsibilities
9. Pick a Product
10. Product Development Life Cycle

Assignment 1: Download and solve the workbook to apply your newfound knowledge.

Section 2: Crafting Product Vision & Strategy

Delve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.

1. Introduction to Strategy and Product Charter
2. Product Vision Board
3. STEP 1: Outline the Problem
4. STEP 2: Define Your Customer
5. STEP 3: Define Your Market Size
6. STEP 4: Define Product Goal
7. STEP 5: Product Differentiation
8. STEP 6: Own Success Metrics
9. STEP 7: Create a Feature Breakdown
10. Summarizing Product Strategy

Section 3: Product Planning and Release Management

Navigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.

1. Agile Manifesto and 12 Principles
2. Agile and Waterfall Project Management Methodologies
3. Scrum Events, Workflows, and Artifacts
4. Introduction to Product Roadmap and Delivery
5. Introduction to JIRA Software
6. Crafting Backlog Items for Sprint in JIRA
7. Roadmap in JIRA, Features, User Stories, and Tasks in JIRA
8. Product Goals, Features, and User Stories
9. Product Backlog Refinement
10. Story Mapping

Assignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.

Section 4: Leveraging Product Analytics for Decision-Making

Equip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.

42. Introduction to User Behavior Tracking
43. Marketing Analytics Vs Product Analytics
44. Introduction to Product Analytics in Mixpanel
45. How to Measure Product Value
46. Types of Users and User Cohorts
47. Value Moment and Value Exchange
48. Product Metrics and User Journey
49. North Star Metric
50. Introduction to Google Analytics
51. Understand Mixpanel Insight, Funnels, and User Cohorts in Mixpanel

Section 5: Microsoft Excel for Product Managers

Excel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.

60. Introduction to Microsoft Excel
61. How to Use Pivot Table in Excel
62. Vlookup in Excel
63. Types of Charts

Section 6: Technology for Product Managers

Demystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.

67. How Does Your Internet Work?
68. What is DNS and Who are ISPs?
69. Client-Server Model
70. Internet Protocols
71. Introduction to Webpage
72. HTML, CSS, and JS on a Webpage
73. Introduction to Figma
74. Weather App UI in Figma
75. CSS Box Model
76. Building Weather App with HTML, CSS, and JavaScript
77. Explain API Like I Am 5
78. Real-World Example of APIs
79. Everything About APIs and Postman

Assignment 3: Apply your knowledge by building a web app independently.

Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!