AI in Marketing

Unlock the power of AI for better and faster branding, content creation, social media, content marketing, copywriting, email and paid digital marketing channels.

This course, “AI in marketing: The complete guide on how to use AI tools and ChatGPT in marketing”, provides an in-depth exploration of how to use artificial intelligence in various areas and channels of marketing.

PRACTICAL & APPLICABLE SKILLS

This course is highly practical and applicable to everyday marketing jobs, providing you with the tools and knowledge to immediately implement AI in your marketing strategy and everyday activities. The course covers a wide range of topics, including AI marketing tools, branding, content marketing, design, paid social media, paid search, social media marketing, email marketing, SEO marketing, website management and marketing insights.

LIBRARY OF PROMPTS AND AI TOOLS

This course offers access to a library of prompts and tested AI tools that you can use to enhance your marketing efforts. This exclusive access means you will be able to apply the knowledge learned in the course and test it out in real-world scenarios. These prompts and tools will also give you hands-on experience of using AI in your marketing strategy in a way that is tailored to your specific needs and goals.

ACTION FOCUSED

The course includes an action plan that will help you to implement AI in your marketing activities. This plan will enable you to understand the steps involved in introducing AI into your marketing efforts, as well as providing you with a roadmap to success.

GET EQUIPPED WITH SKILLS & RESOURCES

Prompt-writing skills

• Get access to a library of 100+ marketing-specific prompts

AI tools library

• Access a list of 50+ tested AI marketing tools

AI in marketing skills

• Gain the confidence to start using AI in marketing and showcase this skill on your CV

BENEFITS OF USING AI IN MARKETING

• Time efficiency: With AI, you can create high-quality content faster and with less effort, freeing up time for other important tasks.
• Cost savings: AI can help you save budget on copywriting and other content creation expenses as well as create many more content assets.
• Personalised content: AI tools can generate highly targeted, personalised and engaging content tailored to different touchpoints.
• Customer engagement: AI can enable you to create more engaging and effective marketing campaigns, leading to higher conversion rates and more sales.

GAIN A COMPETITIVE EDGE

This course is an invaluable resource for any marketer looking to gain a competitive edge by using AI in their marketing strategy. It offers a wealth of practical knowledge and tools that you can use to enhance your marketing efforts and achieve your goals.

Learn how to use AI to enhance your marketing efforts, and start designing your marketing for the future. Don’t miss out on the benefits of ChatGPT and other AI tools in your marketing role. Good luck!

YOUR INSTRUCTOR

Victoria is a Chief Marketing Officer (CMO) for CAROL Bike, an AI-exercise bike company. Over the past 18 years, Victoria has worked at top corporations, including Nestle, Intuit, Orange and EE, as well as taking on CMO roles in start-ups in both the US and the UK.

Victoria is passionate about new technologies, marketing and education, and teaching brings her a huge amount of joy.

Victoria started working with AI technologies 10 years ago in her roles at Telecom, where she launched predictive models for churn propensity and ran experiments testing different copy for SMS campaigns. In the past year, Victoria has used AI copywriting and SEO copywriting tools herself and seen their power in action.

Victoria loves to blend high-level marketing strategies with practical frameworks that can be clearly explained to you, the student.

Victoria holds an Executive MBA with distinction from the London Business School.

CONTENTS

The course has 10 modules and will be updated on a monthly basis based on the advances in the usage of ChatGPT as well as the launch of new AI tools.

1.   AI MARKETING TOOLS

• Course overview
• ChatGPT overview
• Prompts for AI
• Marketing-specific prompts
• ChatGPT and Zapier

2.   AI FOR BRANDING

• Branding
• Naming
• Brand strategy
• Headlines
• Story
• Campaigns
• Visual identity

3.   AI FOR CONTENT MARKETING

• Content strategy
• Content ideas
• Copywriting
• Paraphrasing
• Presentation creation

4.   AI FOR DESIGN

• Text-to-image tools
• DEMO: DALL·E 2 tool
• DEMO: Midjourney tool
• Design tools
• DEMO: Photoroom tool
• Text-to-speech tools
• Video creation & editing
• DEMO: Synthesia tool

5.   AI FOR SOCIAL MEDIA MARKETING

• Content ideation
• Copywriting
• Post copy for a video
• Bulk post creation
• Repurposing
• Social listening

6.   AI FOR PAID SOCIAL MEDIA

• Ad copy
• Ad creative
• Video script writing
• TikTok script writing
• DEMO: Smartly

7.   AI FOR PAID SEARCH

• Keyword research
• Headline copywriting
• Description copywriting

8.   AI FOR EMAIL MARKETING

• Subject line copywriting
• Email copywriting
• Personalised emails
• Sales emails
• DEMO: Windsor tool

9.   AI FOR SEO MARKETING

• Keyword research
• Title
• Meta description
• SEO copywriting
• SEO checker
• DEMO: Surfer SEO tool

10.   ACTION PLAN

• POV
• How to start
• Libraries of AI tools
• More AI applications
• Course development
• Q&A