Business Description: Write Like Tesla and Warby Parker

Some businesses rise above the noise. Others fade into the background. Why? It starts with how they define themselves. Tesla and Warby Parker didn’t just create products; they crafted identities. Their business descriptions weren’t an afterthought—they were the foundation.
In this course, you’ll learn to write business descriptions that matter. Ones that speak with purpose and cut through the clutter.
Course Requirements
- No experience required.
- A word processor for drafting your ideas.
- Optional: Examples of business descriptions for critique.
Course Description
A business without a description is like a book with no title. Success begins with clarity—defining who you are, what you do, and why it matters. This course is about writing with focus. Forget the fluff. Forget the jargon. Here, we focus on the essentials.
By the end, you’ll write descriptions that attract investors, impress customers, and cement your company’s identity.
What You’ll Learn?
- What makes a business description powerful.
- How to tailor descriptions for any audience.
- The art of writing with simplicity and precision.
- Pitfalls to avoid in business writing.
- Techniques to revise and refine your drafts.
Course Curriculum
Module 1: The Foundations
Lecture 1: What Is a Business Description?
Get straight to the point—what it is and why it matters.
Lecture 2: Key Elements of a Business Description
Break it down: mission, audience, and value.
Lecture 3: Different Contexts for Business Descriptions
Learn how context changes the tone and focus—from pitches to websites.
Module 2: Writing That Works
Lecture 4: Understanding Your Audience
Know who you’re talking to and what they care about.
Lecture 5: Structuring Your Description
Every word counts. Learn how to hook readers and keep them engaged.
Lecture 6: Writing with Clarity and Impact
Say what you mean. Mean what you say.
Module 3: Learning from the Best
Lecture 7: Case Studies of Successful Descriptions
From Tesla to Airbnb—what sets their words apart?
Lecture 8: Common Mistakes to Avoid
Don’t fall into the traps that sink so many businesses.
Lecture 9: Practical Exercises for Revision
Write, revise, and rewrite until it sings.
Module 4: Finishing Strong
Lecture 10: Tailoring Descriptions to Your Goals
Adapt your description for websites, investors, or marketing campaigns.
Lecture 11: Collaborative Writing Techniques
Learn how teams can bring clarity without confusion.
Lecture 12: Finalizing and Presenting Your Description
Make it polished. Make it unforgettable.
Who This Course Is For?
- Entrepreneurs who need to tell their story clearly.
- Professionals who craft marketing or branding strategies.
- Students ready to learn a skill that matters.
Certificate of Completion
Finish the course, and you’ll hold a certificate proving you know how to craft a winning business description.
Frequently Asked Questions
What’s a business description?
It’s the story of your business in a nutshell—what you do, who you serve, and why you exist.
How do I write one?
Keep it simple. Say what you do, who it’s for, and why it matters.
What makes a description effective?
Clarity, purpose, and the ability to connect with your audience.