Digital Marketing Strategy Bundle: 7 practical courses in 1! Grow your business with Digital Marketing, Content Marketing, SEO, SMM, Email Marketing, Google Ads and Google Analytics.
Do you want to grow your business online? Do you need to get complete knowledge of digital marketing strategy to increase traffic, conversion, and sales? This is a complete course “Digital Marketing Strategy Bundle: 7 practical courses in 1” for you to master digital marketing.
This Bundle of 7-in-1 practical digital marketing courses includes:
1. DIGITAL MARKETING STRATEGY. How to grow your business with digital marketing?
Strategical 7 questions to answer to build a successful digital marketing strategy: Mission, Vision, Product, Target Audience, Competitors, Traffic Sources, Metrics, and Optimization. Media Planning and Budgeting.
After completing this digital marketing course, you will be able to:
- Build a Digital Marketing Strategy for your project for the next 2022 year
- Understand the fundamental principles of digital marketing
- Make a competitive analysis and marketing research
- Work with web analytics, search engines, and social media tools
- Draw a portrait of a target audience
- Find effective traffic tools for your niche
- Make a media plan and budget
- Find the right online marketing tools to increase sales
- Analyze and gain organic traffic from search engines
- Develop search engine optimization, paid advertising, and content marketing strategy to outsmart your competition
- Construct a CRO strategy, put metrics together, test and assess key components, and more2. CONTENT MARKETING STRATEGY. How to create content that sells!
What content to create, where to publish and how to promote it? Content Marketing for B2B. How to create a Content Plan?
After completing this digital marketing course, you will be able to:
- Create a content marketing strategy
- Find a target audience and create relevant content for it
- Form a content plan
- Create popular content that sells
- Get more subscribers and loyal customers by using engaging content
- Optimize content for search engine optimization, and good search engine visibility
- Master popular digital marketing, social media marketing, and search engine optimization analysis services and tools
- Perform search engine marketing to be ranked higher in search engines, including searching and implementing the most relevant keywords3. SEARCH ENGINE OPTIMISATION. How to gain organic traffic from search engines?
Basic SEO tools. Website and content. Internal and external SEO.
After completing this digital marketing course, you will be able to:
- Build an effective SEO strategy for promoting your website in search engines
- Analyze and gain organic traffic from search engines
- Work with analytical tools
- Choose effective keywords
- Build links
- Conduct an effective competitor and link profile analysis
- Analyze competitors’ content, backlinks, keywords
- Use proxies and identify what can help you deal with them correctly4. SOCIAL MEDIA MARKETING STRATEGY. How to grow your business with SMM?
Social Media Analysis. Metrics to Measure in social media marketing. Content creation and promotion. Social media reputation management. Build a social media promotion strategy for your project
After completing this digital marketing course, you will be able to:
- Conduct an SMM competitive analysis
- Use SMM analytic tools
- Compose a portrait of your target audience of your social media users
- Track sales using social media
- Make a Social Media content plan
- Promote content on Social Media
- Work with influencers, and communities for content seeding
- Perform social media reputation management
- Work with reviews and deal with negativity on social media5. GOOGLE ANALYTICS. How to improve your Marketing?
Performance indicators of attraction and conversion. Google Analytics and GTM set-up. E-commerce analytics set-up.
After completing this digital marketing course, you will be able to:
- Make digital marketing decisions based on google analytics data
- Work with Google Analytics
- Combine your Google Analytics and Google Ads accounts
- Customize goals and events
- Understand reach, conversion, and transactional analytics metrics
- Work with e-commerce modules
- Set up data transfers for advertising costs
- Create and understand automatic custom reports
- Configure custom alerts
- Customize segments, simply collecting and using data from the users of your digital marketing properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.
- Customize filters to track, exclude, or show specific data in your reporting. Filters are great for measuring visits to subdomains, determining the success of ad campaigns, and even filtering out bots and internal traffic (like your own IP address) to focus on real visits.
- Set up calculated indicators6. EMAIL MARKETING: an Effective Tool to Generate More Sales!
Reasons why customers subscribe to emails. Types of emails. Anatomy of an email letter. Database segmentation. Email campaign analysis. Personal data protection and Privacy Policy (GDPR). Chatbots
After completing this digital marketing course, you will be able to:
- Build Customer Database
- Segment Database
- Design the first email with SendPulse
- Design the first subscription form with SendPulse
- Avoid emails going into spam
- Measure email marketing performance
- Work with Google Postmaster
- Tag links with URL Builder
- Shorten links with Bit. ly
7. GOOGLE ADS. How to drive sales with PPC!
Get started with Google Ads and launch effective campaigns to reach new customers and grow your business online.
After completing this digital marketing course, you will be able to:
- Create a Google Ads account
- Launch and optimize successful Google Ads Campaigns
- Increase targeted traffic to the website and landing page
- Create Google Ads Bidding Strategies
- Set up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
- Write an ad and ad extensions
- Conduct keywords research and group keywords
- Determine a budget based on the keyword research
- Use Google Trends to understand the search-demand seasonality
- Work with Google Ads Editor
- Launch remarketing ads campaign to convert, up-sell, and retain customers
- Check website speed and mobile-friendliness
- Monitor Ads Performance
Why should you choose this digital marketing course?
- You will learn digital marketing online from top internet marketing professionals
- We are industry experts! We have over 12 years of experience in digital marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.
- My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.
- More than 1,500 successful digital marketing strategies and digital marketing campaigns are launched by us.
- Over 200,000 digital marketing specialists enrolled in our online digital marketing courses.
- This course is suitable for both beginners and experts in digital marketing managers.
- The course comes with detailed visuals and in-depth videos, made on the basis of more than 15 years of digital marketing expertise.
- You will get a digital marketing certification from Udemy upon completion of this digital marketing.
- Students who have already completed this digital marketing training, work at the biggest international companies, such as Huawei, Ciklum, Metro, Auchan, Сoca-Cola, and Sanofi.
What else do you get in this course?
- Lifetime access to this digital marketing training and its updates
- Structured lessons with practical exercises and digital marketing concepts
- Course presentation to implement all knowledge in your digital marketing strategy
- Valuable checklists and templates to improve and launch your digital marketing strategy(digital marketing strategy template, content plan checklist, web analytics checklist, SEO checklist, Social Media Marketing template)
- TOP Digital Marketing Blogs List
- TOP Digital Marketing Books List
- TOP Digital YouTube Marketing Channels List
- TOP Google’s Tools for Digital Marketer List
- TOP Tools for Digital Marketer List
- Weekly educational and promotional announcements about trends, digital tools, tips, forecasts, and hacks in digital marketing, Google Analytics, Google Ads, email marketing, search engine optimization, social media marketing, data analytics, etc.
- A free copy of my digital marketing strategy book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales”. In this book for digital marketing managers, I cover the following topics in depth: digital marketing strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, Google Analytics, Google Ads, email marketing, and case studies. This online book will help to get a digital marketing certificate, further your career, and implement all your digital marketing efforts.
- A certificate from Udemy upon completion of this digital marketing course.
