Get Specified: Strategies to Elevate Your Building Products

Do you want to get your building products specified? Would you like to increase your ROI and market share? This course will help you go from zero to hero on your specifications journey. Whether you are a beginner or an industry veteran, this course will teach you the most effective methods to reach the decision makers and get your products specified.

If you’ve failed at getting your building products specified in the past, it’s not your fault—there are many challenges in today’s marketplace. In this course you’ll discover proven techniques to make your building products irresistible to design professionals, strategically positioning your products as the perfect solution and becoming the go-to choice for discerning architects and specifiers. Master the art of proprietary product presentations that will increase your specification opportunities and secure your place in projects.

This course is designed to help two kinds of product manufacturers. If you are a beginner, you will learn how to get your products specified. If you are a veteran, you will discover new methods to increase your success. If you haven’t succeeded in the past, let’s put those fears to rest. You can do this, and I’ll teach you how.

Learn how to develop powerful AIA and LEED continuing education courses that can influence specifiers and decision makers. Discover the keys to creating successful webinars that reach the professionals who specify building products. The big manufacturers may think you need tons of venture capital to succeed, but I’m here to tell you they’re wrong. By the end of this course, you’ll be armed with several strategies to elevate your products, transform design professionals into passionate advocates for your products, and establish yourself as the undisputed leader in your market segment.

This course will teach you about 3-part guide specifications, Health Product Declarations (HPDs), Environmental Product Declarations (EPDs), and other critical specification resources. We’ll disclose best practices used by successful manufacturers to dominate their market niche and defeat the competition. By the end of this course, you will have the confidence and expertise to get your products specified.