How to design your Customer Journey

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How to design your Customer Journey, to create a predictable and positive customer experience.

Course Description

The thing that I think differentiates the memorable brands from the ones we forget is everything that comes before and after the purchase.

At the end of the day the purchase, a defining milestone to be sure, is still just a singular moment in the customer’s journey.

This course is about understanding and designing your customer journey, and using systems and technology to support and enhance that experience.


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