Market Research: Dekker’s Complete Marketing Research Course

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.

Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.

Major Market Research Sections:

• Introduction to the 3 types of market research & the 3 types of data
• Exploratory research, including interviews, focus groups, and case studies
• Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
• Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
• Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
• How to size markets & demand using various tools and approaches
• Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
• The customer decision journey
• Conversion rate optimization (CRO)
• Marketing psychology research
• How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
• Data and media analysis
• Service market research
• Product marketing analytics

Key Market Research Topics:

• Market Research & Marketing Research
• Market Research Analysis & Market Research Analyst Training
• Competitor Analysis
• Marketing Analytics & Marketing Analysis
• Research Methods
• Qualitative Research & Quantitative Research
• Consumer Analytics
• Web Analytics & Conversion Rate Optimization (CRO)