Marketing Management 101: Essential Skills and Techniques, Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
Course Description
“Marketing Management 101: Essential Skills and Techniques” is an introductory course designed to provide students with an overview of how to analyze market opportunities and develop effective marketing strategies.
In this course, students will learn about the principles and theories of marketing management and how they relate to the challenges faced in today’s challenging business environment. Furthermore, they will gain a better understanding of the various tools available for market analysis, such as surveys, focus groups, interviews, and customer segmentation.
Throughout the course, students will be exposed to different techniques used by marketers to capture consumer behavior and capitalize on opportunities in target markets.
The concepts covered include:
- product positioning
- branding
- pricing strategy
- distribution channels
- online marketing tactics
- promotion strategies
All of which are crucial for successful marketing management. Additionally, students will learn about product development and launching and track their progress with post-launch assessment metrics. They will also explore the dynamics of digital marketing platforms – from web analytics to social media – that help shape consumer opinion.
The course culminates with an introduction to market research techniques that enable marketers to accurately measure market trends and make informed decisions on pricing or advertising strategies.
Incorporating practical case studies drawn from both traditional and contemporary businesses alike helps reinforce learned theory while providing hands-on insights that transfer into everyday professional practice.
Moreover, working as part of teams during role-play workshops develops effective communication skills for resolving real-world issues in collaborative settings similar to real business scenarios encountered in industrial environments.
Above all else, participating in class discussion forums ensures that students not only gain knowledge but also develop valuable critical thinking skills essential when making strategic decisions in a fast-paced global economy.
By completing this course successfully, graduates should have developed a strong foundation for their future business endeavors by mastering effective strategies for analyzing markets and embracing key elements of the competitive landscape they may encounter on their career paths.
