Mastering CRM Marketing:

Many organizations, simply leverage CRM marketing to send an email or push message when they have something they want to sell. We have all subscribed to email lists, where you are constantly bombarded with messages about whatever the brand wants to sell us. Sometimes it is useful, but quite often it misses the mark and that is reflected in declining open rates, click thru rates and transactions. It can also often result in a customer opt outing out of receiving your messages, the biggest enemy of any CRM marketer. Unfortunately, this is how a lot of businesses approach CRM marketing. They push out a sales message to everyone on their list and hope for the best! And they think they are doing well because they are driving a revenue upside, often small, sometimes even 2-1, 3-1 ROI in some cases.

However there is a much smarter way to approach CRM Marketing, an approach that can deliver 10,000%+ ROI and potentially millions of dollars in incremental revenue.

Organisations that maximise results from CRM marketing know 3 key things are critical:

1. Understanding different types of customers using data and research.

2. Focusing on what these different types of customers need as their relationship with your brand evolves along the customer lifecycle.

3. Creating relevant content and communications that reflect both the customers profile, interests and mindset and their stage in the lifecycle. This where personalization, generative AI and predictive AI comes in.

This is an extremely practical course and provides CRM marketing students of all levels the tools required to deliver world class CRM marketing programs that maximise results.