MBA: Retail management, Merchandising, and E-commerce
MBA: Retail management, Merchandising, and E-commerce, Build and grow your own retail and e-commerce business.
Course Description
If you have been to a retail store do why you end up buying more than you actually need?
That’s because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
Section 2 Types of Retail store and Trading area
- Types of retail store based on the format
- Types of retail stores based on the trading area
- Reilly’s Law of Retail Gravitation | Retail Management |
- Huff Gravity Model | Retail Management |
- Trading area Advance exercise
Section 3 Omnichannel and e-commerce
- Webrooming vs Showrooming
- Multichannel and Omnichannel strategy
Section 4 Warby Parker Omnichannel Case study
- Warby Parker Case Study Intro
- Warby parker Retail Finance Metrics
- Basics of Income Statement
- Warby Parker Contribution Margin
Section 5 Customer Data in retail management
- Customer Relationship Management
- Recency, Frequency, and Monetary (RFM) analysis
- Market Basket Analysis (Market Basket Analysis)
- Association and Support (Market Basket Analysis)
- Confidence (Market Basket Analysis)
- Lift (Market Basket Analysis)
- Name manager and Indirect function
- Market Basket Analysis
Section 6 Store layout and design
- Customer Lifetime Value
- Customer Lifetime Value Assignment
- Types of Store Layout
- The goal of Store Design
- Store layout Exercise – Lift
Section 7 Retail finance and accounting
- Introduction to Retail Finance
- Income Statement and Cash flow statement
- Introduction to Asset Management and Margin Management
- The Strategic Profit Model in Retail Management
- Walmart and Tiffany Financial Statement
- Retail Finance Assignment
- Financial metrics Conclusion
Section 8 Category and Inventory Management
- Introduction to Category Management
- ROI and GMROI
- ABC Analysis for Inventory Management
Section 9 E-commerce and D2C brands
- Introduction to e-commerce and D2C
- Private labels and white labels
- D2C business model
- Marketing, Sales and expansion of D2C brand.
