Meta Advertising Fundamentals: Facebook Ads & Instagram Ads

Step By Step Facebook Ads & Instagram Ads Course For Beginners (Ready For iOS 14.5+ Restrictions)

Accept our 12 days challenge and learn how to set up Facebook business page & Facebook business manager. Install Facebook Pixel ready for iOS 14.5+ restrictions. Use Facebook Creator studio. Launch your first Facebook read ads & Facebook engagement campaigns. Generate leads with Facebook lead generation ads. Drive traffic to your website with Facebook traffic ads. This Facebook ads course includes essential info so you can prep for the Facebook Pixel API for iOS14.5+.

This Meta Advertising Course Is Project Oriented & Fun! It Has Been Filled With:

• Interactive quizzes
• Copywriting assignment
• HQ animated video explainers
• Face2face explanations
• Screen recordings with over my shoulder explanations
• Watch as I walk you through everything you will need to know to reach success in 12 days!
• Each day you are expected to progress in your digital marketing skills to empower your business!

After accomplishing this course you will have your Facebook business page & the complete Facebook for business setup. You will know how to create Facebook ads campaigns & how to generate leads with Facebook lead generation ads.

Dearest Student,

Hi, I’m Tomas Moravek, the Internet Efficiency Award Winning Digital Strategist with my Facebook, Instagram, and Messenger Ads Ultimate Mastery Course, 2023 Edition.

When you enrol on this course, you’ll be joining 700,000+ successful students who’ve learned Facebook Ads & Instagram Ads using my techniques and strategies. This course is optimised for beginners who need to proceed step by step daily tasks to have their campaigns running for their businesses.

Watch & enjoy interactive quizzes as I walk you through everything you will need to know to become confident in leading campaigns for your business.

Learn Facebook for business – Complete guide to Facebook business manager, Facebook business page optimisation, & blueprint to boost brand new business pages.

Learn Facebook post creation – Create Facebook posts that get maximum response with Facebook creator studio.

Learn Facebook ads (including lead generation) – Targeted Facebook lead generation ads that bring the right kind of leads. Facebook Engagement Ads that effortlessly attract interest, and Reach ads that unlock new profit streams.

DAY 1 – Customer Journey

1. Awareness – In the real world it would be giving you a leaflet with an invitation into the store.
2. Consideration – In the real world it would be visiting the shop and trying the product.
3. Conversion – In the real world it would be going to the cashier and paying for the product.

DAY 2 – Facebook Objectives

Before you create an ad, first consider what your business goals are. It’s important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.

DAY 3 – Facebook Ads Copywriting

Copywriting is so much more than just words on a page, it’s about using language to attract and persuade. It can be hard to know how to do this if you’re not a pro copywriter, but in this Facebook ads course, you will learn specific tried and true techniques that will give your Facebook and Instagram Ads and posts a winning edge.

DAY 4 – New Facebook Business Page

Increase awareness of your business with a free online presence that you can make in minutes. Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business – think of your Page as a digital shopfront. Setting up a business Page is simple and free, and it looks great on both desktop and mobile. Once you’ve set up your Page, you can build an audience of people who are interested in what you have to offer. 2/3 of Facebook users across all countries surveyed say that they visit the Page of a local business at least once a week.

DAY 5 – New Facebook Creator Studio

Creator Studio lets you manage posts, insights and messages from all of your Facebook Business Pages and Instagram Business Profiles in one place. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.

DAY 6 – Facebook for Business + Pixel

Follow my screen recordings and over my shoulder explanations and use the full power of:

• Facebook Business Manager
• Domain Verification
• Facebook Pixel Correct Setup ready for Apple Restrictions
• Facebook Ads Library

Follow my Best Practices to handle the Apple Restrictions the most efficient way.

DAY 7 – Facebook Reach Ads

You will learn how to show your ad to as many people as possible in your target audience. Facebook reach ads are very useful for local businesses as well as e-commerce businesses launching big sales campaigns.

DAY 8 – Facebook Engagement Ads

With more than 2 billion people users on Facebook every month, advertising on the platform is a no-brainer. To ensure your ads are not overlooked though, without any action taken from those users, your ads must be engaging. Facebook post engagement is what really matters, and Facebook engagement ads are an ideal ad type to persuade users to take action.

DAY 9 – Facebook Lead Generation Ads

Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

• Pre-populated forms means people can submit their contact information with ease, even on the small screen.
• Facebook lead ads do most of the work of filling in contact forms, so people are more likely to complete them.
• To get higher-quality leads, customise your forms to ask for the most important information first.
• Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.

DAY 10 – Facebook Traffic Ads

The Facebook traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:

• Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks).
• Increase the number of people going to your mobile or desktop app (App Engagement).

DAY 11 – Facebook Ads for Local Businesses

Reach more customers near your store. Small business owners inside a local record shop – promote your local business and drive in-store traffic for your small business through Facebook and Instagram. Connect with more people in your neighborhood to increase in-store traffic and local sales. You can promote your local business with Facebook by updating your accounts, advertising to the right people and refining your campaigns.

DAY 12 – Positive Mindset & How to Setup Ad Accounts with your Clients

Business Manager is a tool where you manage ad accounts, apps, Pages and employee permissions all in one place. Business Manager differs from Ads Manager because it allows you to oversee campaigns and assets for all of the businesses you work with, not just a singular business. With this Meta platform, you can run your ads, measure your ad performance, manage assets such as your Pages, data sources and ad accounts, as well as add an agency or marketing partner to help you manage your business. To help you securely manage your business assets (your business content), Business Manager allows you to grant permissions to collaborators. There are two types of permissions you can grant someone, People or Partner, which should then allow you to assign the appropriate level of access based on the person’s role in your business.

When You Enrol, You Also Get:

• Course Materials & Tuition Worth at least $1.080 – you get it all – for a tiny fraction of the cost!!!
• Handy PDF & MP3 packed with useful and extra resources you can download from our Resource Centre
• Interactive Quizzes & Copywriting assignments
• Lifetime access & Lifetime updates
• Udemy certificate of completion – ready for download
• 30-day money back guarantee
• Fast & friendly support in the Q&A section – ask me a question anytime
• PDF 10 lessons to quit your job and become a digital nomad
• PDF 10 reasons to become a digital nomad today
• PDF Digital Nomad Secrets
• PDF Starter pack for digital nomads
• PDF 157 questions that will help you raise your prices dramatically
• PDF Ebook-Side Hustle Secrets
• PDF Create a photography landing page that turns visitors in to clients
• PDF Find photography clients before travelling to your next destination
• PDF Presentation template: Attracting high value clients whilst travelling
• PDF Pricing Strategies and Adding Value

We Look Forward To Welcoming You On Board As Our Newest Student

Yours

Ing. Tomas Moravek & Team

Internet Efficiency Awarded Facebook Ads Expert