Research Methodologies in Strategy and Product Development

Welcome to Course: Professional Diploma in Research Methodologies in Strategy and Product Development by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 208 countries and has been chosen by more than 400 000 students.

Course Author:

Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Course goals:

Equip with knowledge and skills for effective decision making

Emphasise human-centric innovation and actionable insights

Multidisciplinary approach for innovation and product development

What are Research Methodologies in Strategy and Product Development?

Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.

Main Focuses of Research Methodologies in Strategy and Product Development

Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry.

Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience.

Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors.

Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future.

Internal Analysis: Examining a company’s strengths, weaknesses, capabilities, and resources to inform strategy.

Product Concept Testing: Gathering feedback on proposed product ideas early in the development process.

Usability Testing: Assessing how easy and intuitive a product is for users.

Why is Learning Research Methodologies Important for Companies?

Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes.

Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction.

Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation.

Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment.

Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.

How Can Research Methodologies Support Career Building?

Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis.

Versatility: These skills translate across industries and roles within organizations.

Strategic Thinking: You’ll develop the ability to see the ‘big picture’ and make informed recommendations.

Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility.

Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.