Run your own Research and Usability Testing

In this 60-minute class, explore how UX/ UI Designer Eva Jobard walks you through the different techniques to conduct User Research: by observing users in context, running surveys from your office or interviewing your teammates. She’ll provide alternatives to help you, no matter the size of your team or your previous knowledge.

You’ll learn how to test in any stage you’re in right now and how to gather feedback. Those findings will allow you to design human-centred products based on your users.

Step by step, you’ll discover, explore, test and listen. With short and easy exercises to apply to your own project or product, you’ll have all the tools you need such as:

• Interviewing users and conducting UX audits
• Running a content/ feature inventory to perform a competitive analysis
• Defining the red routes and creating your personas
• Creating user stories, mind maps and storyboards
• Performing a heuristic evaluation
• Running a usability testing with paper & interactive prototype
• Defining KPIs to measure success and improve your product
• Using surveys to gather quick insights
• Designing a human-centred experience

It will help if you have basic knowledge, at least an understanding of the vocabulary that will be used in this course such as Personas, Red Routes, UX audit, Quantitative & Qualitative Analysis.

In this course you will learn how to:

• Observe & interview users to spot frustrations & struggles
• Involve your team to get insights & solve usability/ design/ technical issues
• Align user goals and business goals
• Perform a UX audit to spot inconsistencies
• Run a content/ feature inventory to perform a competitive analysis
• Use affinity sorting to cluster user observations by themes
• Define red routes using a severity chart
• Identify your persona(s)
• Draw an empathy map
• Perform a heuristic evaluation
• Create your storyboard
• Run a usability testing with paper & interactive prototype
• Differentiate quantitative & qualitative methods + when & how to use them
• Measure usability with KPIs
• Use surveys to gather quick insights
• Design a human-centred experience

A list of resources and templates are provided here to help you. It is highly encouraged to upload your work all along the way to make some progress, share your findings and interact with fellow students.