SALESmanago: Database Segmentation, Learn about segmentation of contacts based on behavioral, transactional and declarative data.
Course Description
Lesson 2 expands on customer segmentation, automatic division of contacts into segments, which allows you to improve deliverability and optimize the effectiveness of your marketing campaigns. Create and update in real-time groups of contacts that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Use them in mass and automated campaigns and be sure to always target the right audience.
You’ll learn how to:
- Save time by setting automatic email campaigns & and autoresponders,
- Create segments based on website behavior, transactions and declarative data,
- Define actions and campaigns dedicated only to selected contact segments,
- Use scoring to identify the hottest leads and their real interests,
- Alert your team about lead activity,
- Structure, measure and optimize your sales process with funnels,
- Manage your sales with notes, tasks and reminders,
- Nurture your leads to prepare them for the direct sales process,
- Successfully onboard new customers and build loyalty to increase retention,
- Use of Dynamic Segments in SALESmanago.
Most popular use-cases:
- Up-selling and cross-selling,
- Lowering the cost of conversion,
- Automatically respond to a decrease in shopping activity,
- Increase customer engagement,
- Adjust the content to the customer’s shopping preferences,
- Take care of active users,
- Increase Customer Life Value (CLV) and profits,
- Optimize of the base activation costs,
- Increase customer retention.
Features available in SALESmanago system:
- Segmentation matrices,
- ad hoc rule,
- RFM Marketing Automation,
- Tags,
- Dynamic segments.