The Science Behind Website Copy That Converts

Join over 30,000 students from 20+ countries worldwide taking my courses today!

“Elle is clear and concise sharing tips in an organised fashion. Her enthusiasm is infectious and her tips are well considered and, clearly, tried and true. I happily recommend her main course”. Janet J

“The content is really good, and all the strategies made so much sense. Thanks for sharing the knowledge.”  Ellis D

“It is a good course to understand the tactics about how the copy can become more persuasive & why the content ranking works! It has also some videos related to psychology which can be applied in the content marketing practices”. Neha B

The truth is, writing website words that sell your services (i.e copy) is not a dark art.

Or a superpower. Or even Rubix-cube hard.

In fact, there are just four essential elements that go into website copy that converts.

Elements that are backed by science. Wanna learn them? You’re in the right place.

By the end of this 5 part video mini-series you’ll be in on the secret to highly-converting website copy. You can even apply these tecniques to your sales pages, emails, IG captions…you name it.

What can learning the science behind copy do for your business?

• More confidence in your copywriting. Less ‘I can’t write’ and more ‘I can’t WAIT to write‘
• Give you a huge unfair advantange over your competiton. This is a skill that’ll pay you for life
• Never stare at a blank screen again. Know what makes copy convert…and what doesn’t

In this free mini-series we’ll cover:

1. Copy v’s Content – What’s the difference anyway? And why you need to know
2. Persuasion Principles – Applying the subtle art of non-sleazy persuasion to your words
3. SEO – The BEST thing you can do to improve your SEO (and it’s easier than you think)
4. Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology
5. Brand voice – Applying scientific theory to the language you use

Enrol now and let’s get started!