The Ultimate Guide to Digital Marketing (2024)

Ultimate Guide to Digital Marketing: Learn the Strategies and Tactics to Drive Results in Any Industry

Overview:

In today’s digital world, effective marketing is essential for attracting customers, growing your business, and achieving your goals. Digital marketing offers a wealth of opportunities for businesses of all sizes and across all industries, and this course is here to help you master the strategies and tactics needed to drive results.

In this comprehensive course, you’ll learn everything you need to know about digital marketing, from the basics to the latest trends. We cover topics such as the relevance of digital marketing to different industries, the purchase funnel, thinking like a consumer, key terms, CTR, conversions, improving CTRs, and the importance and benefits of a website, including Progressive Web Apps.

We also delve deep into Search Engine Optimization (SEO), including on-page and off-page optimization, link building, website optimization, and keyword research. You’ll also learn about the importance and benefits of Search Engine Marketing (SEM), including campaign architecture, ad copy and landing page creation, and campaign analysis.

Additional topics covered include email marketing, social media marketing, mobile marketing, content marketing, digital analytics, and popular tools such as Google Ads, Facebook Ads, LinkedIn Ads, and more. We’ll also explore AI in digital marketing, the impact of Google’s ecosystem, the differences between SEO and ASO, and the demand curve for search.

What Will You Learn:

• Digital marketing best practices and how they apply to different industries
• The purchase funnel and how to think like a consumer
• Key terms and how to improve CTR and conversions
• The importance and benefits of websites and Progressive Web Apps
• SEO components, including on-page, off-page, and link building optimization
• SEM strategies, including ad copy, landing pages, and budget management
• Email marketing best practices, email effectiveness, and AI applications
• Social media marketing, including best practices, trends, and platform benefits
• Mobile marketing and the importance of content and user experience
• Digital analytics and popular tools, including Google Analytics and Google Ads
• The differences between SEO and ASO, and the demand curve for search
• The impact of Google’s ecosystem on digital marketing

Course Structure:

This course consists of 35 comprehensive modules, including detailed lectures, practical examples and downloadable resources.

Certification:

Upon completion of this course, you’ll receive a certification recognizing your expertise in digital marketing and your ability to implement practical strategies and tactics to drive results.

Who Should Take This Course:

• Beginner to intermediate digital marketers, content creators, and website owners who want to improve their online presence and drive results
• Anyone who wants to learn digital marketing in detail and achieve their business or personal goals of attracting traffic, leads, and revenue from online channels.

Instructor:

Siddhesh Joglekar, a certified digital marketing expert with 15+ years of experience in the digital marketing industry, will be your instructor for this course. He has worked with numerous corporates and startups across various industries to achieve their digital marketing goals and has also written extensively on the topic.

Enroll today and take the first step towards mastering digital marketing and driving results for your business or career!